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Glossary · 7 min read

Forward deployed glossary

Precise definitions of the words used around forward deployed work, with notes on where employers use them differently. Every term has its own link, so you can point to it directly.

How to use this glossary

The glossary defines terms the way they are most commonly used in software and services, and it flags where usage varies. It is a reference for people reading job descriptions, preparing for interviews, buying services or writing about the field.

To explore the ideas in context, read what a forward deployed engineer is, the interview guide or the comparison with consulting, software and managed services.

The terms

A

Acceptance criteria #

The specific, testable conditions a deployment must meet for the customer to accept it as done. Agreeing them before the work starts prevents arguments about what “working” meant.

See also: Handover, Statement of work

Adoption #

How far the intended users actually use a deployed system in their daily work. It is often the real measure of success: a system that is live but unused has not delivered its value.

See also: Champion, Enablement

C

Champion #

A person inside the customer's organization who wants a deployment to succeed and uses their standing to help it, for example by unblocking access, speaking for the work in meetings and encouraging colleagues to use it. A champion can sit at any level.

See also: Executive sponsor, Stakeholder

Change management #

The discipline of preparing and supporting people through a change in how they work. In a deployment it covers communication, training and adjusting roles and processes, not only installing the system.

See also: Adoption, Enablement

Customer success #

A function responsible for helping customers get lasting value from a product after the sale, usually through onboarding, adoption support and renewals. It overlaps with forward deployed work but is typically less technical and less specific to one customer.

See also: Technical account manager, Adoption

D

Data integration #

Combining data from different sources into a consistent, usable form. It is often the largest share of the effort in a deployment, because source systems differ in formats, definitions and quality.

See also: Integration

Decomposition #

Breaking a large or vague problem into smaller parts that can be understood, ordered and tested separately. It is a core skill for forward deployed work and a staple of interviews; see the interview guide.

Also called: Problem decomposition

See also: Minimum viable product, Walking skeleton

Delta #

The internal nickname for forward deployed engineers at the data-analytics company where the role was popularized. The company's engineering blog says it goes back to naming business development teams after letters of the NATO alphabet. The nickname belongs to that company's own vocabulary.

See also: Forward deployed engineer

Deployment #

Getting a product or system running in the customer's real environment, connected to real data and used by real people. It is distinct from development (building the product) and from installation (technical setup): deployment includes integration, configuration, rollout and handover.

See also: Rollout, Handover

Deployment strategist #

A title for a forward deployed role focused on the plan and the people more than on production code: defining the problem, sequencing the work, aligning stakeholders and measuring outcomes. Usage varies; some employers use it for the non-engineering counterpart of a forward deployed engineer.

Also called: Forward deployed strategist

See also: Forward deployed engineer, Stakeholder

E

Embedded engineer #

An engineer who works as part of another team or organization for a period, taking part in its routines instead of visiting. Forward deployed engineers are often embedded with a customer, but the term also covers engineers embedded in internal teams.

See also: Forward deployed engineer

Enablement #

Activities that equip people to use a product on their own: training, documentation, templates and office hours. In deployments, enablement is what makes a handover real.

See also: Handover, Runbook

Executive sponsor #

A senior leader who owns the business case for a deployment, secures resources and removes organizational obstacles. A sponsor is different from a champion: strong deployments usually have both.

See also: Champion, Stakeholder

F

Forward deployed #

Positioned at or near the point of need rather than at a home base. The phrase is military in origin; in business it describes people, and ways of working, that operate inside the customer's environment.

See also: Forward deployed model

Forward deployed engineer #

An engineer, employed by a product company, who embeds with a customer to deploy, integrate and extend the product until it works on the customer's real problems. See the full guide.

Also called: FDE, Forward deployed software engineer

See also: Delta, Deployment, Solutions engineer

Forward deployed model #

A way of delivering a product or service in which the provider's own specialists work inside the customer's environment on the customer's real problems, instead of handing over a product or a report and leaving. See the comparison guide.

See also: Professional services, Managed services

G

Go-live #

The moment a system starts being used for real work. It usually ends a pilot and begins production support, and it is normally agreed in advance with acceptance criteria and a plan for rolling back.

See also: Pilot, Production

H

Handover #

The planned transfer of a finished deployment to the customer's own team, with documentation, training, access and named owners, so they can run and change it without the supplier.

See also: Runbook, Enablement

I

Implementation engineer #

An engineer who configures and installs a product for a customer to a defined plan and scope. In general, the scope is narrower than a forward deployed engineer's, and the product is configured more than extended, though employers use the titles differently.

Also called: Implementation consultant

See also: Forward deployed engineer, Professional services

Integration #

Connecting two or more systems so they exchange data or trigger each other, usually through programming interfaces (APIs), files or messages.

See also: Data integration, Systems integrator

L

Land and expand #

A commercial pattern in which a supplier starts with a small deployment in one team (the land) and widens it as it proves its value (the expand). Forward deployed work often follows it, because a successful first deployment makes the case for more.

See also: Pilot, Rollout

M

Managed services #

The ongoing operation of a defined function or system by an external provider under an agreed service level, for a recurring fee. See the encyclopedia entry.

See also: Service-level agreement, Professional services

Minimum viable product #

The simplest version of a product that real users can use and learn from. In deployments it is the first working slice put in front of users to test assumptions before a wider rollout.

Also called: MVP

See also: Pilot, Walking skeleton

P

Pilot #

A limited, time-boxed deployment with real users, designed to test whether a solution works and is worth scaling. A good pilot states its success measure in advance and what happens next if it succeeds or fails.

See also: Proof of concept, Rollout

Production #

The live environment where a system serves real users and real data, as opposed to development, test or demonstration environments. Production carries obligations such as reliability, security, monitoring and support.

See also: Go-live, Runbook

Professional services #

Billable expert work, such as implementation, configuration, training and advice, that a vendor or firm sells alongside or around a product. Forward deployed work is sometimes funded this way and sometimes bundled into a larger contract.

See also: Time and materials, Statement of work

Proof of concept #

A small experiment that shows an idea is technically feasible, often with sample data and without production concerns. It is narrower than a pilot, which uses real users and real data. See the encyclopedia entry.

Also called: POC

See also: Pilot, Minimum viable product

R

Rollout #

The staged extension of a working deployment to more users, teams or sites. Planning covers sequencing, training, support and what to do if something fails.

See also: Pilot, Go-live

Runbook #

A short operating guide that tells the people who run a system how to perform routine tasks and respond to common failures. It is a core handover document.

See also: Handover, Production

S

Sales engineer #

A technical specialist who supports the sales process with demonstrations, technical answers and proofs of concept. Compared with a forward deployed engineer, the focus is on the period before the sale. See the encyclopedia entry.

Also called: Pre-sales engineer

See also: Solutions engineer, Proof of concept

Service-level agreement #

A commitment, usually in a contract, to a measurable level of service, such as availability or response time, with agreed consequences if it is missed. See the encyclopedia entry.

Also called: SLA

See also: Managed services, Statement of work

Solutions architect #

A technical specialist who designs how a product fits into a customer's wider systems, often advising before and during implementation. A solutions architect typically designs and advises, where a forward deployed engineer typically also builds and runs; usage overlaps. See the encyclopedia entry.

See also: Solutions engineer, Forward deployed engineer

Solutions engineer #

A title that different employers use for different jobs: pre-sales technical specialists at some, post-sale engineers who configure a product at others. Read the job description rather than relying on the title.

See also: Sales engineer, Solutions architect

Stakeholder #

Anyone who affects or is affected by a deployment: sponsors, users, IT, security, legal, finance and the teams whose work will change. Identifying them early prevents late vetoes.

See also: Champion, Executive sponsor

Statement of work #

A contract document that defines the scope, deliverables, timeline, responsibilities and acceptance conditions of a piece of work. See the encyclopedia entry.

Also called: SOW

See also: Acceptance criteria, Time and materials

Systems integrator #

A company or team that connects components from different suppliers into a working whole, often as a contractor. The work overlaps with forward deployed engineering, but systems integrators are usually not tied to one product. See the encyclopedia entry.

See also: Integration, Professional services

T

Technical account manager #

A technical point of contact who looks after a customer's ongoing use of a product, bridging support and engineering. In market sizing, the same three letters usually mean total addressable market, so check the context.

Also called: TAM

See also: Customer success, Solutions architect

Time and materials #

A pricing arrangement in which the buyer pays for hours worked and materials used, instead of for a fixed outcome. It is common in consulting and professional services. See the encyclopedia entry.

See also: Professional services, Statement of work

Time to value #

How long it takes after a purchase before the customer sees the benefit they bought it for. Much deployment work is about shortening it.

See also: Pilot, Adoption

U

Use case #

A specific situation in which a person uses a system to reach a goal. It is the unit around which most deployments are planned and measured.

See also: Workflow, Acceptance criteria

W

Walking skeleton #

A tiny end-to-end implementation that does almost nothing but runs through every layer of the system, used to prove the pieces connect before features are added. The term comes from agile software practice.

See also: Minimum viable product, Decomposition

Workflow #

The sequence of steps, handoffs and decisions by which work gets done. Deployments change or automate workflows, so mapping the existing one is usually the first job.

See also: Use case, Change management

Sources and further reading

Sources are linked so you can check them. Statements that vary by employer, or that accounts disagree about, are hedged in the text. Found a mistake? Email support@forwardeployed.work and we will correct the page and update its date.

  1. Forward Deployed Engineer. Encyclopedia entry.
  2. Dev versus Delta: Demystifying engineering roles. Engineering blog of the company that created the role, for the origin of “Delta”.
  3. Forward-deployed Job Titles. Tom Hollands, a venture investor's essay, 27 January 2026, on how the title is used.
  4. Solutions architect. Encyclopedia entry.
  5. Sales engineering. Encyclopedia entry.
  6. Systems integrator. Encyclopedia entry.
  7. Statement of work. Encyclopedia entry.
  8. Service-level agreement. Encyclopedia entry.
  9. Time and materials. Encyclopedia entry.
  10. Managed services. Encyclopedia entry.
  11. Proof of concept. Encyclopedia entry.

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