Vision
Forward deployment, turned inside out.
Your people are the forward deployed. We're the instant firm behind them. Here is the idea, and the century of getting work done that led to it.
The idea
Put your own people where the work is.
Forward deployed is a military phrase that software borrowed: put your people where the problem is. In companies it has usually meant outsiders, such as engineers and consultants flown in. We think the people to send forward are already on your payroll.
- 01
The old model flies people in.
Outside engineers and consultants are sent into your company to make the change for you.
- 02
Your team supports them.
They brief, sit in workshops and review the output, and the engagement runs for months.
- 03
The knowledge walks out.
When the outsiders leave, much of what they learned leaves with them.
- 04
Inside out: your people go forward.
Your frontline and your leaders lead the work, with capacity, method and experts one tap away inside your AI assistant. What they learn stays with them.
The idea
Beyond software. Beyond consulting.
- Your business never stops.
- The help it relies on does.
- For a hundred years, that was the deal: buy the software, hire the help, stitch it together.
- Forward Deployed replaces both.
- The instant firm, inside your AI assistant.
- Capacity to do the work. Method to do it right. A human expert when it matters.
- The same outcomes you wanted from software, consultants and managed services.
- No licenses. No retainers. No billable hours.
The history
How companies got work done, era by era.
Every era added a new kind of help. Each one kept its own hours, and your people stitched them together.
- 1850s
Everything in-house.
Owners and clerks do everything themselves, by hand, in ledgers.
- 1880s–1920s
Expertise becomes rentable.
The first advisory and audit firms appear.
- 1950s–1980s
Firms scale. Machines arrive.
Consulting and audit firms grow. Mainframes, then PCs, reach the office.
- 1960s–2000s
Whole functions, run by someone else.
Outsourcing and managed services take over entire functions.
- 1990s–2010s
Software everywhere.
Enterprise software, then subscription software, plus the integrators who install it.
- 2010s
Capability, paid by use.
Cloud and APIs. Freelancers and expert networks.
- 2020s
Intelligence on demand.
Intelligence and method become available on demand, and forward-deployed teams embed in companies to put them to work, with your people supporting them.
- Now
Forward deployment, inside out.
Your own people are the forward deployed, with capacity to do the work, method to do it right and a human expert when it matters behind them: the instant firm, inside your AI assistant.
Finished work, not headcount. Your people stay in charge.
Get started
Get work done the new way.
Add Forward Deployed to Claude, ChatGPT or any AI assistant, and ask for your first outcome.