Blog
Notes on doing the work well.
Practical guides to market research, strategy, deals and the documents that carry them.
How to Run a SWOT Analysis That Leads to Decisions
A SWOT analysis only matters if it ends in decisions: back each point with evidence, rate its impact, pair the four lists into moves and pick three to five.
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Size a market in a week: define it tightly, build top-down and bottom-up TAM, SAM and SOM estimates, reconcile them, and write down every assumption.
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